Web Design » Art

Noordhoek Sunset Photo

Bianca Gubalke — Thu, 17 Nov 2011 07:17:34 +0000

Noordhoek Sunset Photo

In general, people like nice photos and – from what I see on Social Networks – they like good quotes. It may be thoughts they agree to and that they can easily endorse – LIKE -, something funny or witty that might make them laugh, something uplifting for the soul … ergo: something that appeals and they just want to share it with their friends.

To ‘share’ in the virtual world means to “Like” – and as “likes” bring advantages in one way or another, especially on Facebook – it’s all about collecting “likes”. So I hope you like my Noordhoek Sunset Photo with an unknown quote I came across this morning and that I personally like as I believe it’s something we should live by.

Noordhoek Sunset Photo

In today’s fast moving digital media world, people don’t like to read as they are already swamped with information from all sides – it’s simply impossible. Mass triumphs over quality… and often simply squashes it! How can we find what’s original and precious amongst the many heaps of re-tweets, re-publishes, re-I-dunno-what and all of this… re-gurgitated stuff?

Most definitely we have to learn to reduce and compress what we wish to express into something that’s easily understood, has the key elements and the message and most importantly: it’s absorbed in a snap!

Like a simple element – like my Noordhoek Sunset Photo - with a thought added to it. It’s simple, human and it may just resonnate more with those who look at it – creating a reaction, a like, so-called conversation.
But that’s just a first step within the process of understanding basic human behavior in the digital era.

Time for Infographics

It’s time for Infographics.

While it’s really not new and we used to call it ‘illustrations’ … and I’m sure that’s what they are still called in the traditional advertising and publishing environment (you will book an illustrator for a job… as simple as that) – what’s new however, is the quality we can produce today on the Internet in terms of digital media design!

It’s smashing!

Amazing too as to how fast this is being accomplished by those with the knowledge and the skill… and with comparatively simple means.

This was impossible a few years ago and it is indeed wildly exciting in terms of future developments we can expect… and the oeuvre produced by some of the major illustrators out there…

Basically, it’s about a picture that’s meant to tell a 1000 stories. It is in most cases composed of an array of pictures, stats, graphs, text, headlines, images both simple and/or complex – all this arranged on a minimum of space to bring a message over fast and furiously.

First of all and most importantly however : it all starts with an idea we want to express… followed by the creative process of converting the abstract into something visual and making it understandable in a reduced and often – but not always – simplified way – always in excellent quality – that catches our attention in a snap!

When I see this work I just can’t help thinking: “WOO! Quality does count… again!” – only talking of the Internet now of course. And this I really … LIKE!

An interesting topic for the future that will definitely have an effect on Social Network Publishing – I will be back with more…

Art Exhibition Photo – Guenther Uecker

Bianca Gubalke — Wed, 09 Nov 2011 07:18:46 +0000